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Upptäck i denna unika varumärkesupplevelse hur ett litet, holländskt bryggeri blev världsberömmelse och ta en rundtur genom företagets gamla bryggeri.
Läs mer
- Utforska det ikoniska ölmärkets historiska bryggeri
- Lär dig allt om bryggprocessen och det bästa sättet att njuta av Heineken-öl
- Njut av två gratis Heineken-öl eller läsk
Inkluderar
Guidad tur på engelska
2 gratis drinkar (öl eller läsk) i Heineken Bar
Barn
Minimiåldern är 18 på grund av laglig ålder för att köpa och/eller inta alkohol
Öppettider
Söndag - torsdag: 10.30 - 19.30
Fredag - lördag: 10.30 - 21.00
Biljettinformation
Biljett direkt tillgänglig på smartphone
Biljetter kan bokas om upp till 48 timmar i förväg, biljetter kan inte avbokas
Mer information
För frågor om produkten, vänligen kontakta [email protected]
Tillgänglighet
- Fri tillgång till toalett
Heineken Experience
Amsterdam
Amsterdam
Kollektivtrafik
Närmaste hållplatser är Vijzelgracht (tunnelbana 52) och Marie Heinekenplein (spårvagn 24).
Öppna i Google Maps
Upptäck Heinekens äldsta bryggeri
Heineken Tour tar dig med på en unik varumärkesupplevelse genom de gyllene hallarna i det ursprungliga historiska Heineken-bryggeriet mitt i hjärtat av Amsterdam, där företaget bryggde sitt öl fram till 1988. Lär dig mer om historien om ett litet holländskt bryggeri som steg till världsberömmelse. Heineken upplevelse är inte bara en informativ rundtur – du kommer att uppleva den genom alla dina sinnen, praktisk och utsökt!
Byggnaden omvandlades till ett museum och ett besökscenter och slog upp portarna för allmänheten 1991. Sedan dess har det blivit en av Amsterdams populäraste turistattraktioner. Ta en rundtur genom de historiska anläggningarna som ursprungligen byggdes 1867 och få en exklusiv inblick bakom kulisserna på ett av världens största ölföretag.
Hjärtat av ett världsberömt ölmärke
Vandra genom det ursprungliga historiska bryggeriets gyllene salar från 1800-talet och upptäck företagets historia på ett roligt och interaktivt sätt. Ta en titt på gamla annonser och de gigantiska koppartankarna som en gång användes för att brygga Heineken-öl medan du vandrade genom den imponerande gamla byggnaden. Den spännande högteknologiska multimediaupplevelsen berikas ytterligare av kunniga reseguider.
Du kommer att lära dig om nederländska öldrickstraditioner, bevittna Heinekens bryggprocess från första hand och njuta av den distinkta smaken av det ursprungliga Heineken-ölet. Heineken Upplevelse är en fest för alla dina sinnen: känn humlen, smaka på vörten och ta in de autentiska dofterna från bryggeriet. Förutom att njuta av två kompletterande drinkar (både alkoholhaltiga och läskedrycker är tillgängliga), kan du till och med lära dig hur du perfekt fatöl i Heineken bar.
Boka dina Heineken Upplevelse-biljetter här!
Denna toppmoderna interaktiva rundtur genom det historiska bryggeriet i Heineken är ett måste när du besöker Amsterdam. Missa inte denna unika upplevelse och köp dina biljetter nu!
Vill du också uppleva det vackra i Amsterdams historiska stadskärna och dess kanalbälte från 1600-talet? Kolla då in vårt kombinationserbjudande Heineken Experience + Amsterdam kanalkryssning för att spara pengar och få ut så mycket som möjligt av din resa till Amsterdam!
268 Reviews
4.7
Genomsnittligt betyg från
Tripadvisor
140saft
Kul eftermiddag med vänner
Så himla trevlig tur, verkligen en upplevelse! Först vanlig guidning, sedan en digital del med interaktiva upplevelser. Och efter avslutar man med att dricka öl i något som bäst kan beskrivas som en klubb. Det hände grejer överallt, cykelkaraoke, photoboot, tävla i vem som kan hälla upp den perfekta ölen… verkligen kul och jag rekommenderar det!
Apr 30, 2023Demmereserjordenrunt
Trevligt besöksmål i Amsterdam
Det var kul att se att Heineken Experience utvecklats med mycket nya digitala upplevelser sedan vårt senaste besök för4-5 år sedan. Pedagogiskt upplevelse och välordnat - gott att prova några öl efter rundvandringen
Mar 6, 2023Traveler25977034556
Fantastiskt
Vilken upplevelse! Personalen var jätte trevliga & så kunniga. Fanns mycket att göra & var en väldigt kul upplevelse. Skulle rekommendera detta!
Feb 7, 2023Sockerskalle
Gå på VIP-turen!
Heineken Experience är starkt inriktad mot ungdomar och partyturism. Som tur var hade jag köpt en VIP- biljett, och det gjorde hela skillnaden. Fick gå i en liten grupp med en trevlig guide som berättade om bryggeriets historia. Vi fick se flera delar som inte var öppna för övriga besökare, samt ha en underbar ölprovning med tilltugg i en privat bar.
Oct 20, 2021danielmgoodman
A must visit
Brilliant Beer and Brilliant Staff makes an combination. From the moment you walk in you are made to feel welcomed it is obvious these guys and girls love their job. Lots to take in a round history then free beers and a fabulous little bar at the end which had live competitions going where guests got to practice pulling the perfect Heineken pints. This was a definitely a highlight of our trip. We got some personalised bottles which were reasonably priced and then enjoyed the rooftop bar for an extra drink. I would say this was slightly underwhelming however it was a grey and very cold day so I would not read into that too much
Feb 18, 2025lucy_mcauley
A Must See!
We visited this tour as part of a short break and really was brilliant! The tour is very interactive with lots of taster opportunities and then a brill bar at the end where you can partake in your free drinks!! It is very informative and you can move around at your own pace but there is always staff on hand to assist. There is a cloak room to leave coats and bags and we had the opportunity to take part in a 'Pull the Perfect Pint' Challenge and even made our very own personalised bottle to take away! However what really makes this place is the staff - they are the most friendly bunch - right from the front door to the bouncers directing you to the exit. They are all young and full of life and enthusiasm which really helps. We would definitely to again!
Feb 14, 2025zehrag2016
Fun
Before I went there I thought it was just another rip off but we all had fun, young and old. Especially the part we we impersonated the beer bottles was the best. I recommend the experience to every visitor to Amsterdam.
Feb 4, 2025robertorV262CR
VIP tour well worth the money
This was amazing beyond any expectation Jordan was an incredible tour guide and Jewels was always there with a great compliment to make this a true VIP experience. From check in manager Alex made us feel special
Feb 3, 2025L8908MNtravism
Brilliant tour
Far better than we expected, very worthwhile tour! Staff were a lof of fun, beer just 2 days old to try. Maybe an option of different alcohol at the roof top bar for the non beer drinks would be good but it did not ruin the experience.
Feb 3, 2025Southport_UK
If Carlsberg did brewery tours
You can turn up and book at the machines in the foyer or pre book on an app, either way it seems really flexible and you can just turn up at any time. We did the self guided tour where you get a quick introduction and then you’re free to make your way through the brewery. You get two tokens for beers at the start that can be redeemed in the bar upstairs. Also upstairs there’s the Heineken challenge where “Marcus” talks you through pouring the perfect pint. We really enjoyed this. We ended the tour on the rooftop with great views of Amsterdam and now come home with a Heineken habit. Would definitely recommend.
Feb 2, 2025scottcV8119IS
A must do and staff super friendly
Went here on the reccomendation of our son and we were not dissapointed. From the moment we got there the staff were absolutely amazing and a credit to heineken and the Netherlands. Tour was very informative and extremely interactive which we loved. This tour is a must do and well worth the money. The beer tasted great and loved the heineken silver beer. Made our own heineken bottle which was a nice souvenir and is a must do . Big shout out to the guy where you get your bottle you made from as he was friendly ,polite and a joy to talk to and very helpful. Just cant remember his name but top guy. I would do the tour again the next time we visit Amsterdam as it was enjoyable .
Feb 1, 2025hugobE5311RM
Tasting
The best part is the tasting at the end, where you get to sample freshly brewed Heineken, straight from the source. Staff are very knowledgable.
Jan 31, 2025michaelkX8218NP
Amazing tour
Was a great overall experience, went with friends and had an amazing time. One young man named Thiago was an absolute gentleman and improved our overall experience greatly. Will definitely come again.
Jan 28, 2025BSlinger
Good value attraction, great fun!
Great way to spend a couple of fun hours! All the staff are so enthusiastic and helpful. The actual brewery bit is really interesting, but doesn’t take that long. You do get a great insight in to the history of the company and how it came to be so much of well known brand. The fun bit is the interactive exhibits and picture opportunities. Good selection of historical objects and sporting connections. In addition, the ‘free’ beers,which were really appreciated!
Jan 26, 2025mcmonScotland
Excellent!!
A great experience that exceeded expectations. Staff were friendly and helpful. It was more than a typical brewery tour that included some neat things to do and see. I highly recommend it!
Jan 23, 2025SEALteamSib
Absolutely worthwhile experience!
We booked the VIP experience and were very impressed with both the quality of the exhibits and the knowledge of our guide, Suzanne. Absolutely recommended for anyone who loves beer and wants to learn more about it.
Jan 18, 2025B8101PKfrankw
De moeite waard om te doen
Leuke tour met veel interactie en immersie. De moeite waard als je van bier houdt! Natuurlijk wel heel touristisch maar leuk opgezet.
Jan 15, 2025Scrotu
Great experience
Great experience, for someone who isn’t a massive fan of beer and only went because the rest of the group likes beer I had a great time. You get to try the nicest, freshest heineken I have ever tasted! The tour guides were enthusiastic, informative, friendly, and made the experience great and interactive! I would highly recommend and would go back if I returned to Amsterdam.
Jan 12, 2025TheRealAndyD
Good fun for a couple of hours
Good fun, staff enthusiasm lifted the experience, the themes explaining the brewing process and beers at the end were good.
Jan 11, 2025BrandyS2925
Amazing, best experience we had on trip
This place was my favourite attraction in Amsterdam. It was just amazing, they provided historical information which was really valuable and interesting. But it’s the tour itself that is great. There are interactive rooms with photo opportunities and you get 3 half pints accross your whole journey. Me and my partner (who doenst like lager) loved the experience and the bar at the end was amazing. If you have epilepsy it may not be the best place but overall it was well run and a fun experience for both of us. The stuff were great as well.
Jan 10, 2025alexclc99
A faire absolument
Vraiment une super expérience ! Le prix est de 25,95€ sur place. Vous pouvez aussi prendre vos billets sur internet. Un vestiaire avec casiers a code est disponible gratuitement a l’arrivée. Le personnel est vraiment très sympa, dynamique et accueillant. Le billet offre le droit a deux jeutons a echanger a la fin contre 2 bieres de 25cL au bar. Vous aurez egalement le droit a une biere au milieu du parcours de 15cL. Expérience vraiment super pour tout comprendre de la fabrication de la biere et de la celebre marque
Jan 8, 2025mimi96123
Tolles Ausflugsziel
War eine tolle Führung mit interessanten Fakten, es waren teilweise viele Leute gleichzeitig, weil Gruppen immer geblockt reingelassen wurden und sich frei bewegen konnten. Es war sehr interessant mehr über die Geschichte von Heineken zu erfahren und auch von der Bierherstellung. Absolut zu empfehlen.
Jan 6, 2025nezd2016
Fun Fun Fun but very crowded!
The Heineken Experience is definitely a touristy activity, but we had a blast! It’s a completely high-tech, interactive experience that’s fun and unique, though there are certainly more intimate brewery or distillery tours out there. The Pros: First and foremost, the staff is fantastic—friendly, funny, and genuinely happy to be there. They were more than willing to answer questions and made the experience enjoyable. The interactive displays and high-tech features were impressive and added an extra layer of fun. The beer itself was good, though the free drink options were very limited (alcoholic or nonalcoholic). The Cons: It can feel very overcrowded, especially during peak times. Locker space is limited, and they stopped accepting coats around 5 PM, which was inconvenient. We also did the rooftop experience, but since it was raining, we couldn’t sit or hang out outside, and the one drink included felt a bit underwhelming for the extra cost. Overall, I’m glad I did it as it was a fun and different kind of tour, but I probably wouldn’t do it again or recommend it to someone with limited time in Amsterdam. It’s worth trying if you’re looking for something lighthearted and entertaining, but it’s not a must-see.
Jan 3, 2025Z3738BQs_bastienb
N’hésitez pas venez
Juste exceptionnel . La meilleure expérience de ma vie (et j’en ai vu sans prétention ) . Équipe super cool, animations excellentes , bières superbe , juste excellent et t exceptionnel.
Jan 3, 2025ronial2023
Truly an experience !
Probably one of the coolest things you can do in Amsterdam. Wonderful staff, great tour/experience. Couldn’t recommend it more !!
Jan 2, 2025J1561KHkennyk
Must do!
It was a fantastic experience! From the moment you walked through the door people were friendly. You get what you want out of it and if you pay attention you can win prizes!
Dec 24, 2024sarahsW153XC
Don’t miss out
Great day at the Heineken tour. Greeted by friendly welcoming staff. All very helpful. The tour was really good, lots to see and learn about the history. Interactive/fun things to do. The bar at the end is great, lively with great music. We paid extra and went to the rooftop bar, great view and extra beers to try.
Dec 23, 2024Y1505FIsarahb
Leuke geanimeerde tour
Leuke geanimeerde tour, jammer dat je ENKEL bier kreeg, geen alternatief voor degene die gaan fan zijn of zwangere vrouwen.
Dec 22, 2024MrsNik23
A funny trip!
Guys don't miss this attraction!! Is very interesting and super super crazy! You can also make a tasting beer with them, learning a lot knowledge regarding this beer. you can play different games, take pictures , strange photo and even relax after tasting. Very curious and charming place to visit.
Dec 20, 2024davido871
Très bien
C'est un beau petit musée situé à l'intérieur de la brasserie historique Heineken. C'est environ vingt euros l'entrée. C'est une visite rapide. Des cuves et des vitrines. A la fin, il y a la dégustation. Environ deux bières offertes. La bière Heineken Silver reste un délice.
Dec 17, 2024472mikaelab
Fun time! Pour your own beer
The best tour I did in Amsterdam! The staff were great and made learning the story of Heineken fun and interactive. The bar at the end of the tour was fantastic and a great place to hang out afterwards. You can even have a go at pouring your own Heineken from the tap.
Dec 15, 2024287caydenw
if you like beer, then it's a must visit
You have not been to the Netherlands if you have not tried the Heineken experience – that's what I've been told, and because me and my girlfriend are beer lovers, I really liked the experience. It's definitely one of a kind.
Dec 13, 2024533ornelas
Consigliato nelle giornate col brutto tempo
Prenotato l'esperienza in una giornata di pioggia,per altro una delle tante nella nostra vacanza in olanda🤣 esperienza gradevole,non so se vale i soldi spesi ma comunque hai compreso due birre piccole alla fine,carino ci sta
Dec 12, 2024Tourist03453726282
Heineken was an experience!
The history of the brewing of this brand in the historic building was so interesting. The beer at the end was delicious! We also took the canal cruise and it was fascinating.
Dec 10, 2024crazyfairyx
Fun way to drink a few beers!
We had a blast at Heineken on a rainy Monday. Plenty of information, and lots of interesting bits of history. Highlights really were the sheer amount of beer available however! We bought the package with 2 beers on the tour, and 1 on the rooftop, however we ended up with quite a few more beers than that, by learning how to pour our own, winning extra beer by saying 'proost' the loudest etc. It was really fun and interactive.
Dec 10, 2024I7868VImollyh
Overall brilliant experience!
This is probably one of my favourite attractions in Amsterdam. We both had a lot of fun during our time here, and thought it was very well valued for money. You get a small taster heineken in the middle of the tour, and then you get two drinks in a bar at the end of the tour. However, we had paid extra for the rooftop bar too, which includes another drink. The atmosphere at both the bar at the end of the tour and the rooftop bar were fantastic. The way the tour was self-guided helped a lot with the flow, as you are able to hang back and take everything in without being too rushed. It was very interesting learning about the history of heineken and also looking around the old brewery. The ‘ride’ was a silly but fun touch to the experience too. Every staff member we encountered was brilliant and so friendly. Top notch customer service. If you’re wondering for something to do in Amsterdam, and you like beer, then this is definitely a must-do!
Dec 8, 2024RuneL141
Nice Tour
We did hear lots of mix review on the Heineken Experience and desided to try it. We did not regret, it was a nice tour where we can see and learn al from the History and how it was made from the start to precent day. Give it a try.
Dec 8, 2024joseaY7304JC
Superbe visite
Très belle visite, explications en français via le smartphone. On retrace la totalité de l’histoire heineken ainsi que le processus de fabrication. Dégustation de cette bière et énormément de choses proposer au magasin. Je ne regrette pas d’avoir effectué cette visite.
Dec 7, 2024luc10Bologna
Da provare
Visita divertente e al di sopra delle aspettative. Il prezzo del biglietto d'ingresso è in linea con l'esperienza offerta.
Nov 30, 2024liamrC52FF
highly recommended
When we got there we waited about 5 mins to put our coats and jumpers away. We queued about 10 mins to start our tour of the Heineken Museum. After we queued we got 2 free drink tokens too! When we started the tour we were shown how they first stared making bottles and how little they were making. Myself found it very interesting and you find how they become a international beer company. After that we walked upstairs into this bog box with around 30 people where we became bottles and we saw how the bottles were made and cleaned in a bottle POV. You move on into a tasting drink of where the beer is no more then 28 days fresh. After having aa refreshment you walk into a little room all about Verstapen, Football pitch bench, PS4 if your with your pals, photo booths, real life F1 lights and a bath where you can claim your 2 free drinks.
Nov 25, 2024BluePete
One for the road
A short walk from the Rijksmuseum, I didn't have a booked ticket however no problems getting a ticket from a machine, there are free luggage lockers in the reception area. I enjoyed the tour, the scale of the current beer production is staggering. Lots of information, electronic visual displays and flashing lights . The culmination is of course tasting the beer , you leave through the gift shop all things Heineken on sale. An interesting way to spend an hour at such an iconic spot.
Nov 25, 2024caitlinkayg
Interesting Experience, we learned a lot! Fantastic Staff
It was a very enjoyable experience, and we enjoyed learning about the history, it was great to learn about the process of making it too. All the staff we engaged with right from walking through the door into the building were great! I definitely think this is a must do for anyone coming to Amsterdam! It would have been better if there were actual guides with audios for non English speakers, the staff there were excellent and engaging and they could have been better utilised!
Nov 24, 2024595kama
great fun
Had a very fun time at this tour of the brewery and the rooftop was a bonus with an extra *special* drink and amazing views of the city. The staff were all light hearted and fun. Would highly recommend if you are a beer fan
Nov 21, 2024vygurl
Tour in Amsterdam, Netherlands
Did the Heineken Experience Tour & Canal Cruise—such a great time! Highly recommend doing this tour because you get to learn about the history of Heineken while sampling some beer and you get a boat cruise to view the city! There’s a gift store too if you want to bring souvenirs!
Nov 14, 2024laurs04x
Very good experience! Would Recommend
Went to the Heineken Experience at the weekend and had a lot of fun! As someone who doesn’t like Heineken I found the tour very interesting and well worth the money. You get to see the process of how it is made and also marketing etc. 3 drinks included (and a little 4th glass as part of the tour)
Nov 13, 2024Mahdikhademi
Immersed in Heineken’s Legacy: History, Process, and Community Engagement
The Heineken Experience was a memorable journey through the brand’s history and brewing process. It was fascinating to see the evolution of Heineken and learn about the meticulous brewing techniques. The interactive elements were a highlight, allowing us to engage not only with the Heineken brand but also with other visitors, creating a lively, social atmosphere. Touring the factory and experiencing the brand’s legacy firsthand gave a deeper appreciation of Heineken’s craft and impact. Highly recommended for beer enthusiasts and curious travelers alike!
Nov 11, 2024Treborstreet
Good fun
Ok, so it’s popular and very corporate branded but it’s Heineken and a big global brand. We went at about 2pm and the tour is quite ok, a nice vibe as you walk round and a good sense of what used to go on inside the factory. The guides were good, if a little OTT but in a good way. Some good photo opportunities and two drinks included. We did the rooftop option as well and whilst you’re above most of Amsterdam you’re not high enough to see over the rooftops but still worth the option as you got another drink and also some good photo options. I kinda liked it!
Nov 10, 2024589c_liav
Super
Super drôle Idéal pour y aller entre amis et boire de la bière On a appris des choses Les gens sont sympas Peut être un peu rapide
Nov 9, 2024138alp
Crowded Beer Drinking Area
We are not big fans of Heineken Beer in the US...but when in Amsterdam, it is worth a visit to the brewery. We bought tickets at the door since we were not sure of timing. No problem. We were there about 2:00 on a Friday afternoon. The tour is fun and we learned a lot. At the end we had tokens for beer. I wish that the rooftop had been open. It was closed for remodel-and opened the day after we visited. The room to drink beer was absolutely packed. Having the rooftop open would have spread out that crowd a bit. The beer tasted good, and other than the room for drinks being packed-we enjoyed our time here.
Nov 2, 2024Phil2502
A Must-Visit Brewery for Beer Lovers and History Enthusiasts!
The Heineken Experience in Amsterdam is a fantastic blend of history, brewing expertise, and immersive fun. From the moment you step in, you’re greeted by the story of one of the world’s most iconic beers. The interactive exhibits are engaging, and the brewing process is explained in an easy-to-understand way, even for those who aren’t beer experts. The tasting sessions are a highlight, offering fresh Heineken in a great atmosphere. The staff is friendly, and the whole experience feels well thought out.
Oct 28, 2024
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