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Ontdek een van de beroemdste bezienswaardigheden van Amsterdam: de Heineken Experience! De high-tech tour door de oude fabriek van het bedrijf is een onvergetelijke ervaring!
Lees meer
- Ontdek de historische brouwerij van dit iconische biermerk
- Leer alles over het brouwproces en hoe je het best kunt genieten van een Heineken biertje
- Geniet van twee gratis Heineken biertjes of frisdrank
Inclusief
Rondleiding in het Engels
2 gratis drankjes (bier of frisdrank) in de Heineken Bar
Kinderen
De minimumleeftijd is 18 jaar vanwege de wettelijke koop- en/of drinkleeftijd.
Opening hours
Zondag - donderdag: 10.30 - 19.30
Vrijdag - zaterdag: 10.30 - 21.00
Ticket informatie
Ticket is direct beschikbaar op smartphones
Tickets kunnen tot 48 uur van tevoren worden verplaatst, tickets kunnen niet worden geannuleerd
Meer informatie
Voor vragen over het product kun je contact opnemen met [email protected]
Toegankelijkheid
- Gratis toegang tot het toilet
Heineken Experience
Amsterdam
Amsterdam
Openbaar Vervoer
De dichtstbijzijnde halte zijn Vijzelgracht (metro 52) en Marie Heinekenplein (tram 24).
Openen in Google maps
Ontdek Heineken’s oudste brouwerij
De Heineken Experience is een van de meest authentieke en beroemde bezienswaardigheden van Amsterdam. Deze oude fabriek in het centrum vervaardigde tot 1988 al het bier van het merk totdat de belangrijkste productielijn werd verplaatst naar een grotere fabriek buiten de stad als gevolg van overweldigende vraag naar het Heineken bier.
Tegenwoordig dient het pand als een museum en een toeristische attractie die is bezocht door miljoenen mensen van over de hele wereld sinds het zijn deuren opende in 1991. De Heineken Experience is niet alleen een informatieve rondleiding, je ervaart een Heineken proefsessie, krijgt interessante informatie over de geschiedenis van het bedrijf en het Heineken-logo en nog veel meer!
Het hart van een wereldberoemd biermerk
De Heineken Brouwerij Tour neemt je mee langs de geschiedenis van het bedrijf op een leuke en interactieve manier. Tijdens de wandeling door het indrukwekkende oude gebouw zie je gigantische koperen tanks die werden gebruikt om het oorspronkelijke Heineken bier te brouwen, je ziet oude advertenties van het bedrijf, en je tapt zelfs je eigen bier in de Heineken Museum bar.
Je leert over de Nederlandse tradities van bier drinken, bent uit de eerste hand getuige van het Heineken brouwproces en geniet van de uitgesproken smaak van het originele Heineken bier. De Heineken Experience is een feest voor al je zintuigen: voel de hop, proef het wort en neem de authentieke geuren van de brouwerij in je op. Behalve genieten van drie aanvullende drankjes (zowel alcoholische als frisdranken zijn verkrijgbaar), kun je zelfs leren hoe je perfect bier kunt tappen aan de Heineken bar.
Bestel je tickets voor de Heineken Experience!
Wil je graag de lange wachtrijen bij de ingang van de Heineken Experience vermijden? Geen probleem! Boek jouw kaarten voor de Heineken Experience via onze website en verlies geen tijd door de fast-track toegang. De Heineken Experience is een one-of-a-kind attractie en zeker een van de beste dingen om te doen in Amsterdam. Boek je tour nu en zorg ervoor dat je dit niet mist!
Wil je ook de schoonheid van het historische centrum van Amsterdam en de grachtengordel uit de 17e eeuw ervaren? Bekijk dan onze Heineken Experience + Rondvaart door Amsterdam combinatie deal om geld te besparen en het meeste uit je bezoek aan Amsterdam te halen!
280 Reviews
4.7
Gemiddelde waardering van
Tripadvisor
Valimamma
Trotse enthousiaste medewerkers, VIP the Best!
Een aanrader! De VIP tour van 65,- heeft een absolute meerwaarde. Wij waren samen en hadden een intieme groep van 10 personen van Amerika, Engeland, Polen wat het zeer interessant maakte. Hoe keek iedereen naar Heineken en naar Nederland leverde mooie inzichten op in de geheime private bar waar de tasting was. We voelden ons helemaal VIP, Heineken was schuitig met het bier en we mochten ook nog naar de rooftop (extra gekregen) ook een aanrader! Als je twijfelt of het 65,- euro waard is… Jaaa!!
Mar 2, 2025B8101PKfrankw
De moeite waard om te doen
Leuke tour met veel interactie en immersie. De moeite waard als je van bier houdt! Natuurlijk wel heel touristisch maar leuk opgezet.
Jan 15, 2025Y1505FIsarahb
Leuke geanimeerde tour
Leuke geanimeerde tour, jammer dat je ENKEL bier kreeg, geen alternatief voor degene die gaan fan zijn of zwangere vrouwen.
Dec 22, 2024JimJamesF
Heerlijk biertje
De oude Heineken brouwerij die omgetoverd is tot museum. Vooral bedoeld voor de vele (buitenlandse) toeristen want alles wat je wilt weten over 'Neerlands Trots' gaat in het Engels. Maar goed: de medewerkers doen echt hun uiterste best om het verhaal enthousiast over te brengen en slagen daar best goed in. De één weliswaar wat beter dan de ander maar wat ze heel goed doen: je krijgt zin in bier! Wat museum betreft is het leuk maar niet heel bijzonder. Groot verschil bijvoorbeeld met de Bitburger of Warsteiner brouwerij, die zijn toch echt veel indrukwekkender. Maar: het slot van het bezoek is zeer fijn. Na al die verhalen over bier krijg je er twee die vers getapt zijn. En eerlijk is eerlijk: die zijn heerlijk! Cheers!
Oct 24, 2023464tatumb
Erg leuk om te doen!
Zeer leuke ervaring en we werden goed begeleid door de tour heen. Lekker getapt biertje gehad dus dat was ook top! Aan het eind nog een paar leuke merchandise kunnen kopen. Tijdens de uitleg/ begin van de tour waren de groepen te groot waardoor je niet alles kon zien of horen! Verder erg tevreden en goeie prijs kwaliteit verhouding. Tip van flip: neem een lekkere Heineken in plaats van een fruitbiertje op de rooftop.
Sep 24, 2023249fennav
VIP tour is aanrader!
De VIP tour is geweldig. Wij hadden een leuke gids, Josefien. Ze nam ons mee door de brouwerij en vertelde over de geschiedenis en andere wetenswaardigheden. Een proeverij met biertjes en hapjes was onderdeel van de tour; erg leuk en lekker.
Dec 17, 2022vosr
Heerlijk helder Heineken
Leuke rondleiding door de oude Heineken fabriek. Uiteraard zeer commercieel, maar ook leerzaam en leuk. Je moet echter wel Engels kunnen want alles is in die taal. Toen wij er waren, vlak voor de Corona perikelen, waren de deelnemers aan de rondleiding vooral toeristen, afkomstig uit de hele wereld. Maar het is wel de moeite waard.
Sep 29, 2020IngeB368
Verrassend
Geschiedenis van de bierbrouwerij in hip jasje... gewoon leuk om te doen! Een app voor extra verhalen en gratis bier als afsluiter..
Sep 27, 2020Angrysister29
Great experience
We booked online in advance for the Heineken Tour and Flagship Canal Cruise which was €40 each. They advise to leave around 2.5/3 hours between starting the brewery tour and the canal cruise. So we started our brewery tour at 2pm and the cruise at 5pm. The brewery tour was really interactive, interesting and informative. I learnt lots of things I didn’t already know about Heineken. At the start there is a cloakroom and lockers if you want to leave your stuff. The staff throughout the tour were friendly. My boyfriend loved the free beers at the end and the design your own bottle. There is a reasonably priced gift shop at the end also. After we left we had a while to wait for the cruise and a member of staff wouldn’t allow us back inside to wait so we had to just wait in the street. The staff running the cruise were really friendly and helpful, they knew lots of facts and information about Amsterdam and the canals. However, the free “beer” you get included is either a Birra Moretti or a 0% Heineken, unless you want to buy a Heineken or another alcoholic drink. The cruise felt really overbooked and cramped, that much so we could barely turn to see out off the windows. Overall, we really enjoyed the experience and it was one of our favourite things we did whilst in Amsterdam.
Mar 12, 2025debsiesek2013
Loved it
We were told this experience was a waste of time and not to bother ! We ignored this and went anyway. What a great time!!! Lots of free beer and really interesting.
Mar 10, 2025mjames19
Great visit
Fantastic visit. Lots of things to do and plenty of beer to drink! A must visit when coming to Amsterdam. Staff all friendly too!
Mar 9, 2025Coastal32914045587
Fun afternoon!
We had a great afternoon here. Some of the interactive areas were a bit pointless, created to fill the space but we had a laugh and got to drink beer which and pour our own!! The roof top is lovely for the photo op but in February it was a bit cold to be drinking ice cold beer (for me anyway). We had discounted tickets, so glad I didn’t pay the full price but overall a nice experience
Feb 28, 2025Q9853WBsimonem
Esperienza immersiva
Esperienza stupenda all'interno di questo stabilimento dove si e potuto conoscere la storia di questa birra e si e potuto anche assaggiarla.
Feb 25, 2025Mairsy8
Must do when in Amsterdam
Very interesting experience. The staff are very friendly and show great energy towards the tour. The tour itself is pretty interesting, with facts about history of the beer, how its made, stored and more! Its very interactive which some might find slightly gimmicky, but we loved it. The beer is extremely fresh and we received x2 tokens each at the start of the tour which can be redeemed at the end. You also receive a half pint of beer towards the middle of the tour. You do not have to drink as there is water available, just give your tokens back or better - to someone else! You can personalise your own bottle for 7.50 Euros - which is a bit steep, but worth it if you want memories. Our favourite part was actually at the end of the tour in the bar on the bottom floor. The tunes were flowing and people were in good form - they also run a beer pouring contest where if you win you receive a free half pint. This was excellent.
Feb 24, 2025JRodriguez136
Heineken Experience Tour in Amsterdam
Great Heineken Tour. Great/friendly staff. Delicious beer! One must do tour in Amsterdam! Definitely recommended and get your name or a Heineken Beer bottle to bring home!
Feb 22, 2025deano900
Fun tour with cold fresh ones
An interesting tour with plenty of information on the history of Heineken and how their beer is brewed. There are also some interactive parts of the tour with photo opportunities which adds fun for a group of friends. You also get some fresh cold beers at the end, which were perfect for shaking off the morning hang.
Feb 21, 2025MattG282
Great interactive experience
I love beer but my wife isn't a fan so I wasn't sure how this would be for both of us. No need to be worried, it's a great experience finding out about the history of the company, interactive elements to get involved with including design your own bottle label. Very good value for money with beer samples thrown in.
Feb 20, 2025M9311WMcharliel
Great experience and Beer
We did the tour of the factory and had a great time, it cost roughly £20 each and that varies on different websites but I can honestly say it was worth every penny. We’ve done several beer and cider tours and this one ranks highly, the staff are friendly and informative and the interactive elements were a great touch. Within our tour we had 2 free drinks each and had several opportunities to win more throughout the tour. I would recommend this to anyone visiting Amsterdam who might have a couple hours spare.
Feb 20, 2025garyhI893NL
Heineken not just a brewery it's an Experience
What a trip. I've visited many breweries but Heineken Experience is another level. The tours are guided but you can wander between the areas during the tour. Samples and freebies available at different points during the tour. Helpful knowledgeable staff guide you through the history of the plant and brewing process before sampling the three types of Heineken brews. Original, silver and zero %. Interactive exhibits are available throughout the tour and you are actively encouraged to join in. 5min walk from the Rijks Museum and Van Gogh museum so lots to see in one day all together.
Feb 20, 2025danielmgoodman
A must visit
Brilliant Beer and Brilliant Staff makes an combination. From the moment you walk in you are made to feel welcomed it is obvious these guys and girls love their job. Lots to take in a round history then free beers and a fabulous little bar at the end which had live competitions going where guests got to practice pulling the perfect Heineken pints. This was a definitely a highlight of our trip. We got some personalised bottles which were reasonably priced and then enjoyed the rooftop bar for an extra drink. I would say this was slightly underwhelming however it was a grey and very cold day so I would not read into that too much
Feb 18, 2025lucy_mcauley
A Must See!
We visited this tour as part of a short break and really was brilliant! The tour is very interactive with lots of taster opportunities and then a brill bar at the end where you can partake in your free drinks!! It is very informative and you can move around at your own pace but there is always staff on hand to assist. There is a cloak room to leave coats and bags and we had the opportunity to take part in a 'Pull the Perfect Pint' Challenge and even made our very own personalised bottle to take away! However what really makes this place is the staff - they are the most friendly bunch - right from the front door to the bouncers directing you to the exit. They are all young and full of life and enthusiasm which really helps. We would definitely to again!
Feb 14, 2025zehrag2016
Fun
Before I went there I thought it was just another rip off but we all had fun, young and old. Especially the part we we impersonated the beer bottles was the best. I recommend the experience to every visitor to Amsterdam.
Feb 4, 2025robertorV262CR
VIP tour well worth the money
This was amazing beyond any expectation Jordan was an incredible tour guide and Jewels was always there with a great compliment to make this a true VIP experience. From check in manager Alex made us feel special
Feb 3, 2025L8908MNtravism
Brilliant tour
Far better than we expected, very worthwhile tour! Staff were a lof of fun, beer just 2 days old to try. Maybe an option of different alcohol at the roof top bar for the non beer drinks would be good but it did not ruin the experience.
Feb 3, 2025Southport_UK
If Carlsberg did brewery tours
You can turn up and book at the machines in the foyer or pre book on an app, either way it seems really flexible and you can just turn up at any time. We did the self guided tour where you get a quick introduction and then you’re free to make your way through the brewery. You get two tokens for beers at the start that can be redeemed in the bar upstairs. Also upstairs there’s the Heineken challenge where “Marcus” talks you through pouring the perfect pint. We really enjoyed this. We ended the tour on the rooftop with great views of Amsterdam and now come home with a Heineken habit. Would definitely recommend.
Feb 2, 2025scottcV8119IS
A must do and staff super friendly
Went here on the reccomendation of our son and we were not dissapointed. From the moment we got there the staff were absolutely amazing and a credit to heineken and the Netherlands. Tour was very informative and extremely interactive which we loved. This tour is a must do and well worth the money. The beer tasted great and loved the heineken silver beer. Made our own heineken bottle which was a nice souvenir and is a must do . Big shout out to the guy where you get your bottle you made from as he was friendly ,polite and a joy to talk to and very helpful. Just cant remember his name but top guy. I would do the tour again the next time we visit Amsterdam as it was enjoyable .
Feb 1, 2025hugobE5311RM
Tasting
The best part is the tasting at the end, where you get to sample freshly brewed Heineken, straight from the source. Staff are very knowledgable.
Jan 31, 2025michaelkX8218NP
Amazing tour
Was a great overall experience, went with friends and had an amazing time. One young man named Thiago was an absolute gentleman and improved our overall experience greatly. Will definitely come again.
Jan 28, 2025BSlinger
Good value attraction, great fun!
Great way to spend a couple of fun hours! All the staff are so enthusiastic and helpful. The actual brewery bit is really interesting, but doesn’t take that long. You do get a great insight in to the history of the company and how it came to be so much of well known brand. The fun bit is the interactive exhibits and picture opportunities. Good selection of historical objects and sporting connections. In addition, the ‘free’ beers,which were really appreciated!
Jan 26, 2025mcmonScotland
Excellent!!
A great experience that exceeded expectations. Staff were friendly and helpful. It was more than a typical brewery tour that included some neat things to do and see. I highly recommend it!
Jan 23, 2025SEALteamSib
Absolutely worthwhile experience!
We booked the VIP experience and were very impressed with both the quality of the exhibits and the knowledge of our guide, Suzanne. Absolutely recommended for anyone who loves beer and wants to learn more about it.
Jan 18, 2025Scrotu
Great experience
Great experience, for someone who isn’t a massive fan of beer and only went because the rest of the group likes beer I had a great time. You get to try the nicest, freshest heineken I have ever tasted! The tour guides were enthusiastic, informative, friendly, and made the experience great and interactive! I would highly recommend and would go back if I returned to Amsterdam.
Jan 12, 2025TheRealAndyD
Good fun for a couple of hours
Good fun, staff enthusiasm lifted the experience, the themes explaining the brewing process and beers at the end were good.
Jan 11, 2025BrandyS2925
Amazing, best experience we had on trip
This place was my favourite attraction in Amsterdam. It was just amazing, they provided historical information which was really valuable and interesting. But it’s the tour itself that is great. There are interactive rooms with photo opportunities and you get 3 half pints accross your whole journey. Me and my partner (who doenst like lager) loved the experience and the bar at the end was amazing. If you have epilepsy it may not be the best place but overall it was well run and a fun experience for both of us. The stuff were great as well.
Jan 10, 2025alexclc99
A faire absolument
Vraiment une super expérience ! Le prix est de 25,95€ sur place. Vous pouvez aussi prendre vos billets sur internet. Un vestiaire avec casiers a code est disponible gratuitement a l’arrivée. Le personnel est vraiment très sympa, dynamique et accueillant. Le billet offre le droit a deux jeutons a echanger a la fin contre 2 bieres de 25cL au bar. Vous aurez egalement le droit a une biere au milieu du parcours de 15cL. Expérience vraiment super pour tout comprendre de la fabrication de la biere et de la celebre marque
Jan 8, 2025mimi96123
Tolles Ausflugsziel
War eine tolle Führung mit interessanten Fakten, es waren teilweise viele Leute gleichzeitig, weil Gruppen immer geblockt reingelassen wurden und sich frei bewegen konnten. Es war sehr interessant mehr über die Geschichte von Heineken zu erfahren und auch von der Bierherstellung. Absolut zu empfehlen.
Jan 6, 2025nezd2016
Fun Fun Fun but very crowded!
The Heineken Experience is definitely a touristy activity, but we had a blast! It’s a completely high-tech, interactive experience that’s fun and unique, though there are certainly more intimate brewery or distillery tours out there. The Pros: First and foremost, the staff is fantastic—friendly, funny, and genuinely happy to be there. They were more than willing to answer questions and made the experience enjoyable. The interactive displays and high-tech features were impressive and added an extra layer of fun. The beer itself was good, though the free drink options were very limited (alcoholic or nonalcoholic). The Cons: It can feel very overcrowded, especially during peak times. Locker space is limited, and they stopped accepting coats around 5 PM, which was inconvenient. We also did the rooftop experience, but since it was raining, we couldn’t sit or hang out outside, and the one drink included felt a bit underwhelming for the extra cost. Overall, I’m glad I did it as it was a fun and different kind of tour, but I probably wouldn’t do it again or recommend it to someone with limited time in Amsterdam. It’s worth trying if you’re looking for something lighthearted and entertaining, but it’s not a must-see.
Jan 3, 2025Z3738BQs_bastienb
N’hésitez pas venez
Juste exceptionnel . La meilleure expérience de ma vie (et j’en ai vu sans prétention ) . Équipe super cool, animations excellentes , bières superbe , juste excellent et t exceptionnel.
Jan 3, 2025ronial2023
Truly an experience !
Probably one of the coolest things you can do in Amsterdam. Wonderful staff, great tour/experience. Couldn’t recommend it more !!
Jan 2, 2025J1561KHkennyk
Must do!
It was a fantastic experience! From the moment you walked through the door people were friendly. You get what you want out of it and if you pay attention you can win prizes!
Dec 24, 2024sarahsW153XC
Don’t miss out
Great day at the Heineken tour. Greeted by friendly welcoming staff. All very helpful. The tour was really good, lots to see and learn about the history. Interactive/fun things to do. The bar at the end is great, lively with great music. We paid extra and went to the rooftop bar, great view and extra beers to try.
Dec 23, 2024MrsNik23
A funny trip!
Guys don't miss this attraction!! Is very interesting and super super crazy! You can also make a tasting beer with them, learning a lot knowledge regarding this beer. you can play different games, take pictures , strange photo and even relax after tasting. Very curious and charming place to visit.
Dec 20, 2024davido871
Très bien
C'est un beau petit musée situé à l'intérieur de la brasserie historique Heineken. C'est environ vingt euros l'entrée. C'est une visite rapide. Des cuves et des vitrines. A la fin, il y a la dégustation. Environ deux bières offertes. La bière Heineken Silver reste un délice.
Dec 17, 2024472mikaelab
Fun time! Pour your own beer
The best tour I did in Amsterdam! The staff were great and made learning the story of Heineken fun and interactive. The bar at the end of the tour was fantastic and a great place to hang out afterwards. You can even have a go at pouring your own Heineken from the tap.
Dec 15, 2024287caydenw
if you like beer, then it's a must visit
You have not been to the Netherlands if you have not tried the Heineken experience – that's what I've been told, and because me and my girlfriend are beer lovers, I really liked the experience. It's definitely one of a kind.
Dec 13, 2024533ornelas
Consigliato nelle giornate col brutto tempo
Prenotato l'esperienza in una giornata di pioggia,per altro una delle tante nella nostra vacanza in olanda🤣 esperienza gradevole,non so se vale i soldi spesi ma comunque hai compreso due birre piccole alla fine,carino ci sta
Dec 12, 2024Tourist03453726282
Heineken was an experience!
The history of the brewing of this brand in the historic building was so interesting. The beer at the end was delicious! We also took the canal cruise and it was fascinating.
Dec 10, 2024crazyfairyx
Fun way to drink a few beers!
We had a blast at Heineken on a rainy Monday. Plenty of information, and lots of interesting bits of history. Highlights really were the sheer amount of beer available however! We bought the package with 2 beers on the tour, and 1 on the rooftop, however we ended up with quite a few more beers than that, by learning how to pour our own, winning extra beer by saying 'proost' the loudest etc. It was really fun and interactive.
Dec 10, 2024I7868VImollyh
Overall brilliant experience!
This is probably one of my favourite attractions in Amsterdam. We both had a lot of fun during our time here, and thought it was very well valued for money. You get a small taster heineken in the middle of the tour, and then you get two drinks in a bar at the end of the tour. However, we had paid extra for the rooftop bar too, which includes another drink. The atmosphere at both the bar at the end of the tour and the rooftop bar were fantastic. The way the tour was self-guided helped a lot with the flow, as you are able to hang back and take everything in without being too rushed. It was very interesting learning about the history of heineken and also looking around the old brewery. The ‘ride’ was a silly but fun touch to the experience too. Every staff member we encountered was brilliant and so friendly. Top notch customer service. If you’re wondering for something to do in Amsterdam, and you like beer, then this is definitely a must-do!
Dec 8, 2024RuneL141
Nice Tour
We did hear lots of mix review on the Heineken Experience and desided to try it. We did not regret, it was a nice tour where we can see and learn al from the History and how it was made from the start to precent day. Give it a try.
Dec 8, 2024
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