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Discover in this unique brand experience how a small, Dutch brewery rose to world fame and take a tour through the company’s old brewery.
Read more
- Explore the historic brewery of the iconic beer brand
- Learn all about the brewing process and the best way to enjoy Heineken beer
- Enjoy two free Heineken beers or soft drinks
Includes
Guided tour in English
2 free drinks (beer or soft drinks) at the Heineken Bar
Children
The minimum age is 18 due to the Legal Purchase and/or Drinking Age
Opening hours
Sunday - Thursday: 10.30 - 19.30
Friday - Saturday: 10.30 - 21.00
Ticket information
Ticket is directly available on smartphones
Tickets can be rescheduled up to 48 hours in advance, tickets cannot be cancelled
More information
For questions about the product, please contact [email protected]
Accessibility
- Free access to bathroom
Heineken Experience
Amsterdam
Amsterdam
Public Transport
The nearest stops are Vijzelgracht (metro 52) and Marie Heinekenplein (tram 24).
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Discover Heineken’s oldest brewery
The Heineken Tour takes you on a unique brand experience through the golden halls of the original historic Heineken brewery right in the heart of Amsterdam, where the company brewed its beer until 1988. Learn more about the history of a small, Dutch brewery that rose to world fame. The Heineken Experience is not only an informative tour – you will experience it through all your senses, hands-on and delicious!
The building was converted into a museum and visitor centre and opened its gates to the public in 1991. Since then, it has become one of Amsterdam’s most popular tourist attractions. Take a tour through the historic facilities that were originally built in 1867 and get an exclusive glimpse behind the scenes of one of the largest beer companies in the world.
The heart of a world famous beer brand
Wander through the golden halls of the original historic brewery from the 19th century and discover the company’s history in a fun and interactive way. Take a look at old advertisements and the gigantic copper tanks that were once used for brewing Heineken beer while wandering through the impressive old building. The exciting high-tech multimedia experience is further enriched by knowledgeable tour guides.
You’ll learn about Dutch beer drinking traditions, witness the Heineken brewing process first-hand and relish the distinct flavour of the original Heineken beer. Heineken Experience is a feast for all of your senses: feel the hops, taste the wort and take in the authentic scents of the brewery. Besides enjoying three complementary drinks (both alcoholic and soft drinks are available), you can even learn how to perfectly draft beer at the Heineken bar.
Book your Heineken Experience tickets here!
This state-of-the-art interactive tour through the historic brewery of Heineken is a must-see when visiting Amsterdam. Don’t miss out on this unique experience and get your tickets now!
Do you also want to experience the beauty of Amsterdam’s historic city centre and its canal belt from the 17th century? Then check out our Heineken Experience + Amsterdam Canal Cruise combination deal to save money and make the most out of your trip to Amsterdam!
229 Reviews
4.7
Average rating from
Tripadvisor
vygurl
Tour in Amsterdam, Netherlands
Did the Heineken Experience Tour & Canal Cruise—such a great time! Highly recommend doing this tour because you get to learn about the history of Heineken while sampling some beer and you get a boat cruise to view the city! There’s a gift store too if you want to bring souvenirs!
Nov 14, 2024laurs04x
Very good experience! Would Recommend
Went to the Heineken Experience at the weekend and had a lot of fun! As someone who doesn’t like Heineken I found the tour very interesting and well worth the money. You get to see the process of how it is made and also marketing etc. 3 drinks included (and a little 4th glass as part of the tour)
Nov 13, 2024Mahdikhademi
Immersed in Heineken’s Legacy: History, Process, and Community Engagement
The Heineken Experience was a memorable journey through the brand’s history and brewing process. It was fascinating to see the evolution of Heineken and learn about the meticulous brewing techniques. The interactive elements were a highlight, allowing us to engage not only with the Heineken brand but also with other visitors, creating a lively, social atmosphere. Touring the factory and experiencing the brand’s legacy firsthand gave a deeper appreciation of Heineken’s craft and impact. Highly recommended for beer enthusiasts and curious travelers alike!
Nov 11, 2024Treborstreet
Good fun
Ok, so it’s popular and very corporate branded but it’s Heineken and a big global brand. We went at about 2pm and the tour is quite ok, a nice vibe as you walk round and a good sense of what used to go on inside the factory. The guides were good, if a little OTT but in a good way. Some good photo opportunities and two drinks included. We did the rooftop option as well and whilst you’re above most of Amsterdam you’re not high enough to see over the rooftops but still worth the option as you got another drink and also some good photo options. I kinda liked it!
Nov 10, 2024138alp
Crowded Beer Drinking Area
We are not big fans of Heineken Beer in the US...but when in Amsterdam, it is worth a visit to the brewery. We bought tickets at the door since we were not sure of timing. No problem. We were there about 2:00 on a Friday afternoon. The tour is fun and we learned a lot. At the end we had tokens for beer. I wish that the rooftop had been open. It was closed for remodel-and opened the day after we visited. The room to drink beer was absolutely packed. Having the rooftop open would have spread out that crowd a bit. The beer tasted good, and other than the room for drinks being packed-we enjoyed our time here.
Nov 2, 2024Phil2502
A Must-Visit Brewery for Beer Lovers and History Enthusiasts!
The Heineken Experience in Amsterdam is a fantastic blend of history, brewing expertise, and immersive fun. From the moment you step in, you’re greeted by the story of one of the world’s most iconic beers. The interactive exhibits are engaging, and the brewing process is explained in an easy-to-understand way, even for those who aren’t beer experts. The tasting sessions are a highlight, offering fresh Heineken in a great atmosphere. The staff is friendly, and the whole experience feels well thought out.
Oct 28, 2024SomersetKeithers
Roof Top Heineken
I can see why it is called a Experience, as opposed to a Brewery Tour. From the moment we entered the building, all the staff who were mostly young and enthusiastic, were happy to help/answer questions during the first part of the tour. This was for me the interesting part, as it dealt with the history and brewing of Heineken.The rest was more about their sponsorship/advertising and interactive exhibits. At the end, there is a sufficiently good basement bar(apart from the rather sticky floor, we were there late afternooon) to use your two free tokens on a small Heineken 5%,4% 0% or soft drink. You are unable to purchase additional drinks, on top of your tokens, thankfully some American tourists, were more than happy to pass on their unused tokens. We purchased the extra roof top bar package,a extra drink plus admission to the bar.It was a fine day,the views over Amsterdam(there was some building work going on up there) with a beer in hand was a pleasant end to our experience.
Oct 24, 2024GrahamSprason
A learning experience
The tour starts off by learning about the early beginnings and then you’re guided through the process of brewing from start to finish. In that itself it’s educational and fun and you try the beer en route. If you’ve done the Guinness experience there are many similarities which is a very good thing.
Oct 23, 2024anabD8993IF
Wonderful Experience at the Heineken Beer Museum in Amsterdam!
We had a fantastic short visit to the Heineken Beer Museum in Amsterdam, we were looked after two lovely staff members Lana and Mark. They were warmth and enthusiastic truly enhanced our experience. They were knowledgeable, friendly, and went above and beyond to ensure we enjoyed our time there. From sharing fun facts about the brewing process to making sure we had everything we needed, they made us feel welcome and engaged. It’s clear they love what they do, and their passion is infectious! I highly recommend visiting this museum, not just for the great beer but also for the amazing hospitality. Thank you for a memorable visit your are a truly professional employees!! Steve and Annie Burns England
Oct 22, 2024amshafi92
My Heineken experience
I knew the popular beer Heineken factory located in Amsterdam just thought of visiting this place since we are here on vacation. This tour gave us many information about beer making and their history in this business. It is professionally made and the facilities are very good, must visit if you are a beer lover and like to see such attractions
Oct 20, 2024371sashat
Worth checking out! Fun activity.
Such a great experience! It was interactive, interesting, and worth checking out. They also offer a tasting at the end. Very cool to experience while in Amsterdam. Fun activity even if you dont drink beer.
Oct 13, 2024edinaesik
Been there twice, would recommend
I have been there once with my partner and once again with some friends with few years difference and had fun both times. You can see how Heineken has changed through time, how the beer is made, you can have fun in the different rooms and you get 3 beers at the end of the experience. They also have a rooftop but it’s not opened all the time, second time we went it was under renovation, but the whole tour was still good. Price is also affordable. You can make your personalised bottled beer with your name and date on it and take it with yourself as a memory 😊 Would like to visit again
Sep 29, 2024H8840WUmarkc
Great tour
The Heineken Experience was a great tour we really enjoyed it it's a self guided tour but there are sections were there are staff member telling you about the brewing and ingredients which is a great touch much preferred this to just being left to walk around on your own, you get to taste the Heineken too which was great I would highly recommend this tour. You got 2/3 drinks on this tour.
Sep 28, 2024tiffyfranklin
Engaging experience at the Heineken museum
The Heineken museum was a fun and interactive tour that offered great insights into the brewing process and brand history. There are engaging exhibits and delicious tastings. It is a must-visit for anyone who loves a good beer. We even sent postcards to our family in the UK, which was a very nice personal touch. We say Proost - cheers!
Sep 27, 2024jmp12869
Highly recommend
Reasonably priced fab experience. Definitely not for drivers. Great tour at your own speed. Sample beer 1/2 way round. At the end of the tour you can exchange your chips provided at the beginning ice the tour for two glasses of Heineken they do have 0 alcohol too. Fab shop at the end with no pressure to purchase. Highly recommend. Best experience we have visited in the last week
Sep 27, 2024katzabander
Recommend the early VIP experience while quiet
We were only able to find 10am VIP tickets but were glad we did. Bobby provided a fantastic guided (VIP) tour so we had the main areas to ourselves. Had a fun tasting session in Freddy’s Bar. We met some lovely people in our group of 10 which made for a fun and sociable ending in the bar downstairs. Highly recommend!
Sep 26, 2024307dellah
Hmmm ‘new experience’
Visited about 3 years ago and has been upgraded to entertain younger adults who enjoy beer. Was a shame the horses were no longer there. Wouldnt say I enjoyed the ‘new’ experience, the history was interesting, dont think I would visit again.
Sep 25, 2024Food_Tuber
Fully immersed at the Heineken brewery!
A fun brand experience! A nice way to spend an afternoon discovering where it all began. A short history of the Heineken brand follows a quick tour of the brewery itself topping it off with an exhilarating brand immersion and a social at the brewery's own bar where you can sample both the original Heineken beer and the new 0.0% alcohol beer (you almost can't tell the difference). Make sure to get your customised beer bottle and merchandise on the way out!
Sep 24, 2024CMB783
Really interesting presentation of the Heineken story. Well worth a visit.
Story was presented in an inactive and interesting format to keep everyone interested. Had some fun souvenir photo/videos you can do for a laugh. Two beers in the bar at the end. Very busy, noise and sticky floor, but great for people watching. A great experience we thoroughly enjoyed.
Sep 21, 2024541matiasl
Well worth a visit
Might be a tourist trap but it is a good one. It was a really fun experience and well worth a visit. Great beer and the beer based drinks was really good as well.
Sep 13, 2024lizj589
An essential part of a visit to the Dutch capital
My husband and I recently visited Amsterdam and felt it would rude not to visit the Heineken experience, and we also decided to do it properly and treat ourselves to the VIP tickets. I'm so glad we did. The staff on arrival were welcoming and friendly, and explained what we needed to do and where to go. We were a little early so they let us go up to the rooftop bar for a look at the view, sadly it was raining but the brief view we did see was worth it. Back downstairs our VIP guide Suzanne was fantastic. She was engaging, warm, funny and very knowledgable. The tour around the site was very interesting, and in a small group (12 of us) was perfectly paced. I learned a lot, and we had plenty of photo opportunities and chances to ask questions. The best bit was the beer tasting in one of the secret bars. We were given 5 different beers and ciders to enjoy along with matching snacks which all went down very well, even if they weren't all to my taste. I was very happy by the end lol! Each beverage had its own distinct glass and went very well with the snacks, it was nice too to learn a little about our tour mates who came from all corners of the globe We finished the evening in the main bar where we swapped our tokens for a glass of Heineken, the local variety I discovered I enjoy very very much. The bar was loud and packed, but not uncomfortably so, like a typical nightclub. The place was buzzing and left me feeling very chilled out. We both loved it and after 3 hours there felt we very much got our moneys worth.
Sep 12, 2024susan61863
Pleased with our experience
Made beer drinking Fun! They do teach you about the making of their famous beer and you have ample opportunity to sample it! The experience is a bit kitchy, but it is fun. Recommend going up to the rooftop as it has a lovely view of the city.
Sep 12, 2024charlottehT2901LW
Last minute Heineken experience
Had a lovely day at the Heineken experience really enjoyed it was very interesting to hear the history of the building plus learn how the beer was brewed .. I did enjoy the interactive experience ride where you are actually the “beer” being brewed and bottled it was different and very enjoyable as you get cheeky beer after it 👍👍 And loved the journey through the champions league & the Grand Prix which Heineken sponsor was great I really enjoyed the experience and the beers at the end were chilled to perfection I must say left with a few souvenirs.. I’d recommend it’s a good 2hours + if your looking to see it all Thank you
Sep 11, 2024kak1994
Fun afternoon activity
This tour was very well done. It was a good mix of information with fun. You end in a bar where you can enjoy your beer! I would also recommend going to the rooftop where you can get different infused foams added to your beer!
Sep 10, 2024godfreyn274
Splendid Heineken tour
Exceeded expectations. Rich history of beer making in Amsterdam. Interactive activities a plus. Visually stimulating activities and got some momentos
Sep 8, 2024Jeva23
An Amsterdam must do
As someone that doesn’t typically drink lager, I wasn’t sure if this would be the tour for me, however I was so sold after hearing the history and having samples along the way that Heineken was all I drank for the rest of the trip! The staff are friendly and enthusiastic, the tour was engaging and the souvenirs at the end were great fun. Thoroughly recommend adding on the rooftop drink at the end, the views were amazing.
Sep 5, 2024583hannyp
9/10
Amazing place, book in advance, staff super nice!! The roof top view worth 100% . I totally recommend people to go. You get 3 free paints (small ones) 2 if you do not go to the rooftop (you have to buy the ticket with the roof top included). They have cold drinks for the ones that do not like beer.
Aug 31, 2024627cianh
Good Experience, Skip Rooftop
I enjoyed my time in this experience and I don't even drink alcohol. I do recommend this but do not buy the rooftop experience. Stick to the original experience.
Aug 31, 2024noradavidbe
Heineken experience
Very nice tour about heineken.We had the best experience.learnt alot about brewery.for beer lovers this is a must. The staffs are very friendly.
Aug 30, 2024crazydudechief
Worth a visit!
Like a wee visit to the Heineken Experience - this is my second time. I would say the interactive "being bottled" experience was better last time I was there in 2016 but it is still good fun especially with the links to sport. I couldn't find my confirmation email so we went along to the brewery early and the staff were so so kind and helpful getting our tickets sorted out. A lovely laidback atmosphere when I was a bit stressed! Jossie (Josephine) was the manager who helped us! Thanks!!
Aug 29, 2024karolisk92
Interesting but not unforgetable experience
Starting the day with few beers is always great, however, something is missing in this experience to make it 5*. A bit of history, a bit of fun facts and a bit of audiovisuality makes a good combo but not something unforgettable. Although the guides and staff are very friendly, funny and keeping up the mood high. I would recommend visiting in the morning since it won’t be overcrowded. Rooftop terrace isn’t something that is worth paying on top.
Aug 28, 2024CarrieR534
Great day out
I'm not a beer fan myself but being in Amsterdam thought we should pay a visit. It was a fab experience with plenty of Heinekens history but lots of fun bits too, plus free drinks
Aug 27, 2024Mamaw1nch
Good fun
For the beer drinker! And partner😁 we bought our tickets online but we're able to start before our scheduled time. Self-directed with input from staff. Keep in mind tat part of your fee includes 2 beer per person. There is no food available! Well worth the time and money!
Aug 22, 2024morgantstanley
VIP tour is worth the cost!
We had a great time in the VIP tour - Jordan was an excellent guide, we had a lot of fun. It was great to see everything behind the scenes and be away from the crowds of the other tours. The private tasting room with snacks was a plus! Not too much more than the other tours cost wise so I recommend. I’ve done a lot of brewery tours and this was definitely one of the better organized experiences.
Aug 18, 2024STM0041
What a fun afternoon
Being in Amsterdam for a few days before boarding a river cruise to Bucharest, my wife and I opted to take the Heineken Experience VIP tour. What a fun day that turned out to be. We were placed in a group with about 10 other people. Our guide gave us a great tour of the old brewery and provided us the history of Heineken. After the tour we were taken to a secret room where we were able to try 5 different beverages (4 beer and a shandy) paired with foods to bring out the flavors of the beverages.
Aug 15, 2024harrisonlikesharribo
A must visit!
Wow!! Went as part of our trip to Amsterdam for my Birthday and the entire experience was incredible! from the moment I had my ID Checked upon entry the staff were incredible and went out of their way to ensure I had an excellent experience. I'd like to say a special thanks to the Man with mid length blonde hair who was absloutely amazing, he greeted me at the start and arranged for me to have a birthday hat, and came up to me at the end and handed me a complimentary gift bottle and was an absloute gem all throughout the tour. I'd defintitely reccommend this, and I would 100% go back.
Aug 14, 202411Stef
Great Fun seeing all the green glass
Great fun tour and lots of beer tasting :-) Lots of fun pictures with the green glass and beer experience on site. Even if you aren't a beer lover, the tour is fun.
Aug 11, 2024emmiesmart
Lots of beer
This is a really fantastic thing to do in Amsterdam! We booked the rooftop and it was my favourite bit. The standard tour will get you 2.5 beers and then an extra beer on the roof if you opt for that!!
Aug 8, 2024HOCK-LIFE
Probably The Best Heineken Experience in Amsterdam
Really enjoyed the Heineken experience. Perfect for a family (of adults). Some great features like personalised bottles. Recommended.
Aug 4, 2024470ruthn
A really fun experience, worth a visit
We had a really fun time here at this experience. The whole place is well put together and the staff have high energy throughout the tour. They are informative, friendly and fun. We had a lot of beer whilst there and I would highly recommend the roof top experience here too.
Aug 3, 2024O7736WUjakel
Great tour
Pretty interesting to hear about the history and all-in-all just a cool experience. Great price as well considering you basically get 3 beers during the tour. The only thing I didn't really understand was the light-show, which felt kind-of childish.
Jul 29, 2024LauraGee88
I now love Heineken!!
Absolutely brilliant experience and wonderful museum! I am not a beer lover but had so much fun on this self guided tour. Very interesting information regarding the Heineken brand and you get to sample Heineken beer at the end of the experience in the bar/nightclub area. Staff were friendly and informative and I would highly recommend.
Jul 27, 2024starksnack
Will turn beer haters into beer lovers!
I don't even like beer and I was obsessed with this place! My boyfriend and I had so much fun on the tour. I thought I wouldn't be interested learning so much about beer but the tour guides in the different rooms were funny and we loved how interactive the whole experience was. The staff are super kind and accommodating. Even before we got to the building, when we were running behind, my boyfriend and I were easily able to get our reservation time changed by just DMing the Instagram account for the experience. Everyone who worked at the experience was friendly, welcoming, and knowledgeable and we learned so much about beer that we didn't expect. I loved that there were also plenty of photo and digital souvenir opportunities. The little Formula 1 set was so adorable and I had so much fun taking tons of pictures. I just wish the lighting in this place was better, there are so many weird spots where there are lights that completely ruin photo opportunities with a weird glare. My favourite part of the trip was their underground bar which gave nightclub vibes. The music was so good I wish they had a dancefloor. My boyfriend and I tried multiple beers and the regular Heineken they have on tap is the freshest beer I have ever tried in my life. I don't normally like hoppy beers, which is why I don't drink Heineken, but the flavour of this one was just so crisp and smooth. If all beer tasted like that I would a hundred percent drink more of it. They were out of their non-alcoholic beer and were serving Pepsi instead so we didn't end up getting to try that. We ended our trip on the rooftop with more beer. It had rained in the morning so it was wet and cold out there but we were able to get some cute photos in the diffused light before heading back inside. The beer at the rooftop bar definitely wasn't as fresh as the beer in the basement. I would definitely recommend this experience to anyone visiting Amsterdam. Even if you think you don't love beer like me, it's definitely a cool experience.
Jul 26, 2024tomlD3105PE
GREAT. BUT !!!!!!
We done the tour on Sunday the 21/07. We found the staff very helpful and friendly everything was going well till the end of the tour. My problem was with the floor where the tokens are exchanged for your golden liquid. I understand that where drink and people come into contact that some may spill on the floor. But nearly every corner of the bar floor was sticky at one stage I thought I would be walking home bare foot. Is there anything you can do about this problem apart from barring me from the Experience. Yours Sincerely, Tom Lawlor
Jul 23, 2024320tarah
Great fun and vibey tour
Great fun tour which we really enjoyed. Not too overcrowded (we were worried about this while we queued) but after the introduction room people were able to wander around more freely. We visited for my husbands birthday and really enjoyed ourselves.
Jul 21, 2024mortenn554
Visiting Heineken factory and boat trip tour
We had a great time! If you’re in Amsterdam I will say it’s a place to visit. Only draw back it’s the pice. It’s a bit expensive.
Jul 18, 2024fredricksaturn
Really enjoyable.
Me and the wife did this experience whilst in Amsterdam and had pre booked it before leaving the UK. It was very enjoyable, informative, with great staff, but you go at your own pace, and there’s staff along the way to talk you through parts of the process. There’s a really cool, champions league and formula one section. The rooftop bar is really cool. With great views.
Jul 16, 2024fordie41
A VERY ENJOYABLE EXPERIENCE
The “Tour Plus Rooftop” is a nice way to learn all about Heineken, it’s history, the beer and everything they else that Heineken does and to sample the product. The first part of the Heineken Experience was essentially a guided tour (which was short) where you learned about the History of Heineken, visited the old Historical Brew room and then went on the “Brew the Ride (an audio visual simulation of what it is like to become a Heineken beer, starting out as water, being splashed around to becoming a beer and to getting bottled, etc. After the ride, we sampled our first beer (it was ice cold and hit the spot). From there we were left on our own to tour the rest of the exhibits. There was lots of interactive things to do such as design your own beer bottle, make your own picture, etc and things to see. In the room showing old Heineken commercials, I liked the James Bond (Daniel Craig) ad (sorry but I’ve never seen it before). At the end was the “Best Dam Bar” where we used our two tokens each for more beers. It was crowded and it would have been nice to have chairs to sit down. Heineken 0.0 (zero alcohol) was very good. For the Rooftop, we took an elevator to the top, where we had a great view of Amsterdam and enjoyed another drink. I really liked that we could try a beer cocktail. I found the Passion Splash” very refreshing (a spritz cocktail with Heineken original, passion fruit, orange hope cordial & mint). Too bad we couldn’t have another one. Overall a very enjoyable experience.
Jul 12, 2024cooperw387
Heineken
Had a great time on the tour. Very interactive and entertaining. Shout out to the bartenders Danny and Noah. Great service!
Jul 3, 2024Svhheusden
DON’T MISS THE HEINEKEN EXPERIENCE🍻‼️
The Heineken Experience in Amsterdam is a really fun activity to do with your family and friends. While walking through the old beer factory you are experiencing new things about beer, the Heineken family, and what Heineken still means in the world. You are also getting the opportunity to make your own beer bottle and add you initials to it. Also at the end of the tour you are getting 2 wooden coins that you can get to beers from. Also you can learn how to tap your first beer etc. Definitely a fun activity when you are sometime in Amsterdam ‼️👍🏻
Jul 3, 2024
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